Cadbury Rewards is a Singapore only Rewards Program developed by Agency Saatchi & Saatchi APAC.
The campaign is ongoing since July to end of August 2013. The campaign was promoted on social media via Cadbury Dairy Milk Facebook page and through various blog ambassadors, a few of which are listed below. In addition a digital campaign was created on google adwords which is how we were notified of this campaign. From what we gather we haven’t seen any in-store tie-ups or promotion (please let us know if we are wrong about this) so it appears to have been a digital only campaign.