Ideosource co-invests in Gimmie, will help expand its loyalty solutions in Indonesia

Gimmie announces the completion of its latest funding round with the addition of investors Ideosource and NRF. The company, originally based in Silicon Valley, helps publishers reward their top users with localised rewards. This is together with providing an online, real-time portal to manage the program. The addition of Jakarta based co-investor Ideosource will assist Gimmie in expanding its footprint in Indonesia. In the press release, Gimmie’s CEO David Ng said, “This funding solidifies Gimmie’s commitment for the Asia market where we feel our loyalty solutions can offer new revenue streams for our partners. Using Singapore as our global business hub our first stop is Indonesia, as we embark on expansion across Asia in 2012.”