Rewards powered by Gimmie include free Pulsa (mobile prepaid airtime) from XL and Telkomsel, as well as many other prizes simply for playing the game. Touchten Points now have a whole new meaning and I’m sure there are some hidden surprises we’ll be keeping an eye out for in the future.
A growing trend among corner stores (7-11, Lawsons, Family Mart) is to encourage customer spending through points based loyalty programs that give exclusive benefits and offers.
Here’s the lowdown on The Soup Spoon Loyalty Program called Souperholic. This is a good example of an attempt to enable digital loyalty through mobile and the web. It is very much in the mold of a loyalty 1.0, transaction based (please do read this great book Loyalty 3.0 to learn more about how far loyalty programs have come). As a customer I get rewarded for the more purchases I make. They have done a good job here of allowing you to redeem for whatever you want in the form of discounts, but there is no community involvement meaning if I am not making a purchase, The Soup Spoon isn’t tracking me and my only motivation is to come back for some savings or adding on of points.
Cadbury Rewards is a Singapore only Rewards Program developed by Agency Saatchi & Saatchi APAC.
The campaign is ongoing since July to end of August 2013. The campaign was promoted on social media via Cadbury Dairy Milk Facebook page and through various blog ambassadors, a few of which are listed below. In addition a digital campaign was created on google adwords which is how we were notified of this campaign. From what we gather we haven’t seen any in-store tie-ups or promotion (please let us know if we are wrong about this) so it appears to have been a digital only campaign.