We’re a fan of great ideas to reward users and recently discovered this blog post where we learned about the Delite-o-matic vending machine.
Facebook’s popularity with online users and brands who are looking to establish their presence within its large online community is proving itself as the go-to platform for brands and their consumers to interact. To date, Facebook boasts an impressive 1.3 billion monthly active users who spend an average of 18 minutes per visit according to a verified statistic source here. Facebook pages are a staggering 54,200,000, meaning reputable brands who were early adopters of the platform are likely to have already established their pages there. With growing emphasis on connecting with consumers on digital platforms, brand marketers are putting a digital marketing strategy in place that not only recognise this reality, also explore innovative ways to engage their customers on this platform.
A really thought provoking Mobile Marketer post recently caught my eye. I often get asked from our reward advertisers, what type of rewards do you suggest we provide and from our publishing partners what type of rewards do you have available? But very rarely, do we often come across or get asked about rewards to give back to the community.
A growing trend among corner stores (7-11, Lawsons, Family Mart) is to encourage customer spending through points based loyalty programs that give exclusive benefits and offers.
Here’s the lowdown on The Soup Spoon Loyalty Program called Souperholic. This is a good example of an attempt to enable digital loyalty through mobile and the web. It is very much in the mold of a loyalty 1.0, transaction based (please do read this great book Loyalty 3.0 to learn more about how far loyalty programs have come). As a customer I get rewarded for the more purchases I make. They have done a good job here of allowing you to redeem for whatever you want in the form of discounts, but there is no community involvement meaning if I am not making a purchase, The Soup Spoon isn’t tracking me and my only motivation is to come back for some savings or adding on of points.
Loyalty rewards can be fun. Ladies, imagine winning a chic, covetable designer jewellery as a reward..
Well one lucky lady actually did!
28 August 2013 – Gimmie World Cookyn Party
How do we practice gamification to increase engagement within our company? We intentionally picked to do a game-like activity together to test out.
Cadbury Rewards is a Singapore only Rewards Program developed by Agency Saatchi & Saatchi APAC.
The campaign is ongoing since July to end of August 2013. The campaign was promoted on social media via Cadbury Dairy Milk Facebook page and through various blog ambassadors, a few of which are listed below. In addition a digital campaign was created on google adwords which is how we were notified of this campaign. From what we gather we haven’t seen any in-store tie-ups or promotion (please let us know if we are wrong about this) so it appears to have been a digital only campaign.
Gimmie started out with global ambitions to be the defacto rewards platform for developers with our own universal currency. We found however there was even more demand for what we call the
“Frequent Flyer Mile Loyalty Platform”