Category Archives: Blog


BreadTalk Singapore o2o Loyalty Campaign Breadzil Review

For most brands and retailers, June and July 2014 represents a golden opportunity to cash in on the World Cup spending frenzy. Locally for us in Singapore, we came across regional giant Breadtalk new campaign called Breadzil that is trying to do just that.  What we were interested in was reviewing the mechanics behind how they converted offline customers into online ones, and vice versa using physical scratch cards and a facebook app. Continue reading

How Gilt turned their shopping site into a game using loyalty

We often get asked how loyalty and gamification can work with retailers?  Traditionally, a retailer would create a rewards program where you get money for every time you shop you get points back. This classic model has several faults. The main being that there is no immediate source of gratification and with high breakage (the amount of unused points) customers who buy once almost never get back anything to get them excited about (assuming they get something at all.

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Preview of Gimmie Unity plugin

We’d like to introduce a preview of the Gimmie Unity plugin to enable points and rewards on your iOS or SDK app. Current rewards from Gimmie include free itunes, starbucks, and Mobile Airtime localized for several Asian Countries.

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Teka Teki Saku Launch of Mobile Real Rewards in Indonesia

We’re really excited for TouchTen’s  new launch of Teka Teki Saku

Rewards powered by Gimmie include free Pulsa (mobile prepaid airtime) from XL and Telkomsel, as well as many other prizes simply for playing the game. Touchten Points now have a whole new meaning and I’m sure there are some hidden surprises we’ll be keeping an eye out for in the future.

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The Speed Camera

The Speed Camera Lottery – The Fun Theory

Previously we talked about rewards for charity.  In this video, and the rest at Fun Theory, what we liked in these examples is the variable rewards that drive users to take actions. In this case people are rewarded in fun ways for doing good (not speeding, throwing away trash etc). The common aspect is that each reward is tied to Fun. (shameless plug: Gimmie‘s motto is “making loyalty fun.”)

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