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Cadbury Rewards Singapore – Loyalty Review

Cadbury Rewards is a Singapore only Rewards Program developed by  Agency Saatchi & Saatchi APAC.

The campaign is ongoing since July to end of August 2013. The campaign was promoted on social media via Cadbury Dairy Milk Facebook page and through various blog ambassadors, a few of which are listed below. In addition a digital campaign was created on google adwords which is how we were notified of this campaign. From what we gather we haven’t seen any in-store tie-ups or promotion (please let us know if we are wrong about this) so it appears to have been a digital only campaign.

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Mobile Rewards Startup Gimmie Pivots Focus to Asia, Takes Funding From Singaporean Government

Gimmie, a startup that began with rewards for mobile gamers, has just shifted its focus to Asian markets by relocating to Singapore and taking funding from a government agency there. The company said today that it took 639,000 Singaporean dollars (USD$522,000) in funding from a group led by WaveMaker Labs in partnership with the Singapore National Research Foundation. Also participating in the round is Jakarta-based venture firm Ideosource.

Ideosource co-invests in Gimmie, will help expand its loyalty solutions in Indonesia

Gimmie announces the completion of its latest funding round with the addition of investors Ideosource and NRF. The company, originally based in Silicon Valley, helps publishers reward their top users with localised rewards. This is together with providing an online, real-time portal to manage the program. The addition of Jakarta based co-investor Ideosource will assist Gimmie in expanding its footprint in Indonesia. In the press release, Gimmie’s CEO David Ng said, “This funding solidifies Gimmie’s commitment for the Asia market where we feel our loyalty solutions can offer new revenue streams for our partners. Using Singapore as our global business hub our first stop is Indonesia, as we embark on expansion across Asia in 2012.”

Gimmie Funding! Singapore-based Loyalty Service Raises $520,000 for Asia Expansion

Singapore-based loyalty service provider Gimmie has announced that it has received S$639,000 (about US$520,000) from various investors, led by WaveMaker Labs in partnership with theSingapore National Research Foundation. This round of funding will be used to help Gimmie expand to other regions in Asia. Gimmie’s CEO David Ng explained in the announcement that the company’s first area of expansion will be Indonesia.