Teka Teki Saku Launch of Mobile Real Rewards in Indonesia

We’re really excited for TouchTen’s  new launch of Teka Teki Saku

Rewards powered by Gimmie include free Pulsa (mobile prepaid airtime) from XL and Telkomsel, as well as many other prizes simply for playing the game. Touchten Points now have a whole new meaning and I’m sure there are some hidden surprises we’ll be keeping an eye out for in the future.

Continue reading

The Speed Camera

The Speed Camera Lottery – The Fun Theory

Previously we talked about rewards for charity.  In this video, and the rest at Fun Theory, what we liked in these examples is the variable rewards that drive users to take actions. In this case people are rewarded in fun ways for doing good (not speeding, throwing away trash etc). The common aspect is that each reward is tied to Fun. (shameless plug: Gimmie‘s motto is “making loyalty fun.”)

Continue reading


Facebook Engagement Tips Your Customers Love

Facebook’s popularity with online users and brands who are looking to establish their presence within its large online community is proving itself as the go-to platform for brands and their consumers to interact.  To date, Facebook  boasts an impressive 1.3 billion monthly active users who spend an average of 18 minutes per visit according to a verified statistic source here.  Facebook pages are a staggering 54,200,000, meaning reputable brands who were early adopters of the platform are likely to have already established their pages there. With growing emphasis on connecting with consumers on digital platforms, brand marketers are putting a digital marketing strategy in place that not only recognise this reality, also explore innovative ways to engage their customers on this platform.

Continue reading


Rewards for the greater good

A really  thought provoking Mobile Marketer post recently caught my eye.  I often get asked from our reward advertisers, what type of rewards do you suggest we provide and from our publishing partners what type of rewards do you have available? But very rarely, do we often come across or get asked  about rewards to give back to the community.

Continue reading

Gimmie Among 11 Startups in iStart Thailand Programme

Organised by IDA  Singapore, the  iSTART@Thailand Programme is tailored to  help Singapore-based start-ups expand their business into Thailand. 11 startups have been chosen from a list of start-ups that applied with the organization directly. Criteria for selection  includes having a working product and necessary resources for international expansion.


A Tasty Loyalty Program from The Soup Spoon Singapore

Here’s the lowdown on The Soup Spoon Loyalty Program called Souperholic.  This is a good example of an attempt to enable digital loyalty through mobile and the web. It is very much in the mold of a loyalty 1.0, transaction based (please do read this great book Loyalty 3.0 to learn more about how far loyalty programs have come). As a customer I get rewarded for the more purchases I make. They have done a good job here of allowing you to redeem for whatever you want in the form of discounts, but there is no community involvement meaning if I am not making a purchase, The Soup Spoon isn’t tracking me and my only motivation is to come back for some savings or adding on of points.

Continue reading