Echelon 2012 alumnus Gimmie has raised S$589,000 from Wavemaker Labs Singapore and an undisclosed portion of strategic angel investment led by Finn Evdemon Capital Partners.
In our September Founders Drinks, we hosted Gimmie CEO David Ng, who shared his experience raising fund in the U.S. Gimmie makes loyalty fun by providing game and website publishers tools to create their own frequent flyer-like program to reward top users. We wrote that the Singapore-based company is working with a new set of local investors, which was undisclosed back then. David has recently shared with us some of the details of the funding round.
For our Founders Drinks this month, David Ng, founder of Gimmie will share about how Singapore startups should go about raising funding in the States.
David is the CEO and founder of Gimmie. Prior to founding Gimmie, David was the Director of Business Development for ChinaCache, a Chinese Content Delivery Network (CDN) for International markets and for global companies with media assets in China and Asia-Pacific. David also had extensive sponsorship experience in the film and entertainment industry.
We’ve been here now for two weeks. We’re met some really interesting startups and found some new friends along the way.
In talking to 7 of the largest game publishers in the world the past month, here are some common problems we have been hearing.
Gimmie started out with global ambitions to be the defacto rewards platform for developers with our own universal currency. We found however there was even more demand for what we call the
“Frequent Flyer Mile Loyalty Platform”
Imagine getting rewarded with a $2000 diamond ring by simply getting a game high score. Co-founded by Roy Liu, ex-lead programmer of “Plants vs Zombies” and David Ng, ex-director of Business Development at ChinaCache, Gimmieworld is a startup that combines both shopping and gaming together by rewarding game players with points that translate to real life rewards. Gamers that play games with Gimmieworld just have to rack up Gimmie points, which can be converted into discounts or actual products. It’s simple.
While jargon like CPM and impressions have been a staple of mobile advertising, the space is ripe for more groundbreaking innovation. After all, banner ads are just miniature-sized billboards — a remnant from the pre-digital era — taking up precious screen real estate.Startups like Gimmie hope to shake things up. Instead of annoying gamers with flashy ads that they’ll skip through anyway, the company enables developers to offer real rewards to players in exchange for in-game achievements, using either an API or SDK. Developers can pick the white label option as well.
The 10 finalists for Echelon 2012, a major technology startup conference in Singapore, has been announced. They will be pitching on stage at the event to vie for the title of Most Promising Startup.The startups come from the following countries: Singapore, Indonesia, Taiwan, Japan, the Philippines and Thailand.